MASTER STRATEGY OVERVIEW
STEP 1: ORGANIZE YOUR 30 SONGS (CRITICAL FIRST MOVE)
Categorize your songs into 3 groups:
A-Tier (Top 10)
Catchiest
Best production
Strong hooks
Most “repeatable”
B-Tier (Next 10)
Solid songs
Good but not standout
C-Tier (Last 10)
Niche
slower
experimental
12-MONTH RELEASE CALENDAR (HIGH-PERFORMANCE VERSION)
PHASE 1: ALGORITHM TRAINING (Months 1–4)
Goal: Tell Spotify “this artist matters”
Month 1
Week 1: Single 1 (A-tier)
Week 4: Single 2 (A-tier)
Month 2
Week 7: Single 3 (A-tier)
Week 10: Single 4 (B-tier)
Month 3
Week 13: Single 5 (A-tier)
Week 16: EP #1 (Songs 1–3 bundled)
Month 4
Week 19: Single 6 (B-tier)
Month 5
Week 22: Single 7 (A-tier)
Week 25: Single 8 (B-tier)
Month 6
Week 28: Single 9 (A-tier)
Week 31: EP #2 (Songs 4–6 bundled)
Month 7
Week 34: Single 10 (B-tier)
Week 37: Single 11 (A-tier)
Month 8
Week 40: Single 12 (B-tier)
Month 9
Week 43: Single 13 (A-tier)
Week 46: EP #3 (Songs 7–9 bundled)
Month 10
Week 49: Single 14 (B-tier)
Week 52: Single 15 (C-tier)
Month 11 Week 55: Single 16 (B-tier)
Week 58: Single 17 (A-tier)
Month 12
Week 61: EP #4 (Songs 10–12 bundled)
PROMOTION MINIMUM (NON-NEGOTIABLE)
Short-form video (TikTok/Reels)
Playlist pitching (SoundCampaign / Playlist Push)
Fan funnel (Hypeddit)
If executed correctly:
Month 3–4 → first traction
Month 6 → noticeable growth
Month 9–12 → real income building